Become a Sponsor
The Whitsunday Sailing Club’s Airlie Beach Race Week has grown over more than three decades to become the largest keelboat regatta off Queensland’s mainland coast.
2018 was the 30th Anniversary year for the Airlie Beach Race Week Festival of Sailing (ABRW) and another fantastic year for this hallmark community and sporting event, with 119 entries comprising over 2,200 crew and supporters from all over Australia and New Zealand.
Race Week is recognised amongst sailors Australia-wide as a vibrant, exciting, fun and well run event. The event is focused on the relaxed atmosphere of the Whitsundays, mixing serious sailing with fun socialising. The concept of a shore based public Festival associated with the event now enters its fifth year and we are yet again setting ambitious but attainable targets.
There were 10,940 attendees over the week of Festival entertainment and activities generating over $2.1 million in direct expenditure in Airlie Beach and making an overall contribution of around $6 million to the Whitsunday economy. This confirms Race Week’s position as the most significant Community Festival event in the Region.
It is anticipated that in 2019, the 1,350 competitors and their 2,200 or so spectators, family and followers will spend as much as $6 million on accommodation, meals, tours and other purchases in the Whitsunday region during the seven days of the regatta.
These statistics confirm Race Week’s position as the most significant community, sporting and festival event in the region.
In 2019 the onshore Festival Program will include two different live acts in the afternoons and evenings on every race day, plus a range of food stalls open from 3pm. On the weekend there will be wine tastings, a long lunch on the Sailing Club Lawn and a beach fun day, with locals and visitors welcome to enjoy all the free entertainment and mix with competitors throughout the week.
Marketing expenditure for 2019 will be around $150,000 and include Regional Television and Radio Advertising as well as print advertising in publications across the APN network and a range of Sailing Magazines and websites. Post broadcast and telecast reports from our 2018 Media Partners confirmed that radio delivered over $24,000 in airtime from Mackay to Townsville and over $11,000 in TV ads went to air. Web, Social Media and extensive PR campaigns are all part of the marketing mix.
Race Week has been embraced by competitors, officials, volunteers, Government, the local community and a wide range of supporting sponsors. With TEQ “Significant Event Status” and funding confirmed until 2021, Race Week is now poised to grow from strength to strength.
The Whitsunday Sailing Club invites you to Get Onboard, fly your flag high and enjoy the benefits as a sponsor of the Whitsundays most significant sporting and community event!
In return for sponsorship, ABRW will provide Sponsor Benefits as detailed in the latest sponsorship proposal.
If you would like to come onboard and be a part of the 31st Airlie Beach Race Week simply click this link to download the ABRW Sponsorship Proposal – Get Onboard 2019
Alternatively, call Adrian Bram on 0418 385 181 for further information.